pet-tree-kor - AW23 Brand Video

Project
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pet-tree-kor AW23 Brand Video

Tools
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Unreal Engine

Description
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AW23 video for fashion brand pet-tree-kor takes its cues from the brand's name, a re-spelling of "petrichor," and the underlying philosophy centered on the interdependent connection between urban humans and nature. As the video unfolds, the coexistence of organic foliage and industrial metal evolves from a stark contrast into a seamless harmony, blending within the forest setting. The video was presented as an installation at Dover Street Market Beijing.

Overview

AW23 video for fashion brand pet-tree-kor takes its cues from the brand's name, a re-spelling of "petrichor," and the underlying philosophy centered on the interdependent connection between urban humans and nature. The video adopts a first-person perspective as the camera drifts through a forest after rain. The washed away soil reveals multiple synthetic metallic objects embedded in the ecosystem, alluding to larger man made forces at play. As the video unfolds, the coexistence of organic foliage and industrial metal evolves from a stark contrast into a seamless harmony, blending within the forest setting.

The video was presented digitally and as a physical installation at Dover Street Market Beijing and SVRN in Chicago.