Project
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SEQUENCE - media
Tools
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Photo Editorial
Video Direction
3D Animation
Projection Mapping
Description
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We created a photo story, short film, projection mapping installation, and an original track that represent different facets of SEQUENCE’s collection concept.
All SEQUENCE collections consist of fashion pieces and media pieces to tell a comprehensive narrative bridging the tactile and virtual. Please view the fashion pieces by clicking the button below.
Intro
SEQUENCE is a fashion brand and creative studio that explores contextual human emotions in the form of virtual and tactile narratives. Our inaugural transmedia capsule collection Prelude explores the feeling of vulnerability and safety during times of unpredictability caused by technology and political turbulence.
PHOTO EDITORIAL
The photo editorial depicts a turbulent world in which the main character retreats into his safe space and sheds all layers of armor until nothing is left but his vulnerable self.
SHORT FILM
The short dance film reverses the story of the photo editorial and provides context on the inner turmoil the character experiences before stepping out of his safe space to face the world.
PROJECTION MAPPING INSTALLATION
Premiered at our launch event in Los Angeles, Endless Cycle is a 3D animated sequence modeled after our clothing and projection mapped back onto the products. Designed to be an abstraction of everyday life from waking up to falling asleep, the piece highlights how fragile we’ve become and the process of developing a shell to protect us against the world.
MUSIC
The original track Rupture is another representation of the story. The sound starts off etherial and pure, but soon trembling bass and whispering sounds infiltrate the serenity, adding up to a cacophony of morphing noise, finally dying down into peace again.
All SEQUENCE collections consist of fashion pieces and media pieces to tell a comprehensive narrative bridging the tactile and virtual. Please view the fashion pieces by clicking the button below.
Credits
Creative direction by Kevin Peter He
Photography by Brian Valdizno
Film by Haley Ma featuring Trevor Daw
Animation by Filipe Mahalem & Brenda Chen
Music by Travis Castle